Joshua Ketchmark Set To Release Latest Effort, ‘The Bittersweet’ On April 17th, 2012
First appearing in 2008 with ‘List of Regrets’, an ambitious debut record that garnered significant praise form the media, followed up in 2011 with the equally impressive and well-received ‘Karus Cruentus’, the latest chapter in Ketchmark’s still-young career is about to be written.
'The Bittersweet' is the 1st of a series of 3 EPs from Ketchmark scheduled for release this year, showcasing his eclectic writing style and varied influences. “Some songs aren’t meant to sit on the shelf.” he says, and in that spirit these EPs take flight. Produced by Denny Smith (fORMER/The Great Affairs) & Michael Saint-Leon (George Thorogood, Buddy Guy), and recorded at The Switchyard in Nashville, TN, The four songs that make up ‘The Bittersweet’ are markedly divergent yet bound by an odd common aesthetic that somehow allows them to make complete sense as a collection.
"Covered in Roses" is the opening track; a slightly U2-inspired number, recalls 'List of Regrets', with its intimate verses flowing effortlessly into an electrifying chorus that is Ketchmark's forte. The first single "All These Eyes" is the result of a collaboration with producer Smith, in which he delivers an understated and powerful performance on the yearningly yet heart felt lyrics, a track co-written by producer and artist. "The Take", the most straight-ahead, roaring and ferocious rock tune of the bunch, comes off like a cross between Jimmy Eat World and the Foo Fighters, unapologetically brash with drums heavily featured in the forefront, and coated in layers of guitar. Finally, "Cigarettes and Wine" is signature Ketchmark, with its cinematic lyrics and fresh way of evoking sadness and emotional abandon. Showcasing another of Joshua's strengths, his ability to take something intensely personal and give it universal appeal.
Ketchmark and Smith have been friends for many years, and their joint history and shared vision have culminated in ‘The Bittersweet’, the first glimpse into what 2012 has to offer from Joshua Ketchmark.